Backlinking is sometimes overlooked when it comes to SEO strategy. However, although it takes some time and effort, backlinking is still one of the best ways to gain organic traffic.
It was recently confirmed that backlinking is still one of the main ranking factors that Google uses, making it a vital aspect in any SEO strategy.
Keep reading to delve deeper into how to get backlinks, so you can optimise your client’s website and boost their position on the SERPs.
What is the purpose of having backlinks?
There are many ways to increase traffic and optimise your website through SEO strategy. Unfortunately, there is no one method in SEO that will guarantee you more sales. Optimising your website is a process and requires effort from all angles.
Backlinking is a great tool in SEO and can be an effective addition to your strategy. Backlinks are links from one website that link to another website.
The purpose of these links is to boost your quality rating from Google and other search engines.
For instance, a website that has many backlinks indicates to Google that the information is of high quality and comes from a reputable and credible source. This results in a multitude of rewards for the website such as a higher position in the SERPs.
But how do you get backlinks? Well, keep reading to find out more about this strategy.
3 methods for backlinks
Are you wondering how to get backlinks to your website? Keep reading to find out the best methods on how to get high quality backlinks and achieve your SEO goals.
1. Legitimise your site
When thinking about how to get backlinks for SEO, you can optimise your business’s website to become legitimate and trustworthy.
One easy way to do this is by investing in an aesthetic layout for your website’s theme. People are usually put off by basic standard website layouts, so considering a customised theme is a great idea.
Developing your site to become more professional will also increase chances of backlinks. You can do this by linking to your social media profiles. This will boost your website’s legitimacy and really showcase your expertise and skills.
2. Creating link-worthy content
Thinking about how to get backlinks for your website? Well, one method of encouraging backlinks is to create link-worthy content.
This could be in the form of an interesting blog post, a fun quiz or an eye-catching infographic. There are hundreds of options when it comes to content, but the main priority is that it should make people want to link to it.
The more link-worthy your content is, the more likely that it will attract links. Other creators want to link to other well-written or interesting content, so creating high quality content off the bat is how to get good backlinks.
3. Reach out and guest blogging
If you are considering ways on how to get backlinks fast, then reaching out to other websites and offering your expertise is a relatively simple method.
For instance, say you and your business offer counselling and therapy sessions for women. Well, you could reach out to a women’s lifestyle blog or magazine and discuss a potential collaboration.
You could offer to be a guest blogger on their site and create content, like a blog post or a video on your area of expertise, but relate it to the host site.
This is a great way to get your business’s name out there and is an effective opportunity to increase backlinks to your website.
Just make sure that you are targeting the correct host sites to get full advantage of guest blogging. For example, the host site should be relevant to your business, have similar target audiences and values to your business.
How do you choose the right strategy?
As mentioned previously, there is no one strategy that works when thinking about how to get more backlinks.
The methods previously listed are effective when used in combination with each other. Unfortunately, legitimising your site will not generate backlinks instantly overnight.
The question “how to get more backlinks” does, unfortunately, not have one simple answer. It is a strategy that requires many different approaches. Expect to invest some time into generating backlinks. However, remember that the rewards are almost too good to pass up on. Interested to know more about backlink strategy? See our recent blog post here.
Keep track of your backlinks
How to get backlinks is one aspect. However, monitoring your backlinks is the easiest way to keep track of your progress. This will give you an insight into who is linking to your site the most and why they are linking to your site.
You can easily focus on these insights and potentially further strengthen a backlink by offering guest blogging, since you already have an established relationship.
Having an overview of your backlinks will also show where your strengths and weaknesses lie. Perhaps you notice that guest blogging has resulted in a large increase in backlinks, so you can further develop on this aspect to strengthen your website.
If not, you can alter your strategy and focus less on the links that are not as valuable and concentrate on the backlinks that reap the best results.
Client reports for backlinks
Backlinks are one of the best ways to boost your client’s organic ranking in the SERPs. They are highly advantageous at boosting a website position and overall performance.
You should make your client aware of the value of backlinks and how they relate to a site’s performance.
An easy way to show your client their position on backlinks is to send them a report which includes this.
By reporting on backlinks, you can easily offer your client a valuable insight to their website metrics. Usually, there is a pattern between the number of backlinks and increased traffic or engagement.
Reporting on backlinks serves as another useful insight, even if your client does not know it. It is important to keep this in mind when considering how to get more backlinks, as monitoring your links will help you spot patterns and gain a deeper understanding of the website’s performance.
Monitoring backlinks with Agency360
If you have successfully found a way on how to get backlinks but need a way to monitor them, Agency360 is the perfect solution.
You can monitor all your client’s metrics in one easy-to-navigate platform.
First, simply log into your account and select your desired client.
Once you have entered your customers dashboard, click on Backlinks from the sidebar menu.
This page will show you a complete overview of the backlinks that your client has and can tell you more about how to get backlinks.
From here, you can see deep insights such as the top 5 text links, the total amount of domains that lead directly to your client’s website and the domain trust flow.
The domain trust flow tells you how credible a website is, by measuring link quality. The higher the number, the higher the position in search engine results.
You can see all this data displayed as charts, making it easier to spot any patterns and understand the information.
Along the top of the page, you can delve deeper into the data.
If you want more information about specific backlinks, you can click on the backlinks menu on the top row.
Here you can find an in-depth table of all the URL links that link to your client’s website.
If you want to know more about specific domains then you can click on domain.
Here you can see more information on individual high-quality backlinks.
Create a professional backlinks client report
With Agency360, you can easily create professional client reports to monitor your backlinks.
Simply click generate report from the sidebar menu. Then select the backlinks metric and choose the period you want to report on.
Once you have chosen your metrics and period, you can generate the report.
The report will automatically download and you can easily see all the backlink data in one easy-to-read report. Want to know more about creating client reports? Check out our post here.